art bus lnk

i have the amazing opportunity to work as the director of marketing for art bus lnk, lincoln’s first mobile art studio.

art bus lnk gives young artists a safe space to create art. all students are welcome in order to fulfill our goal of providing equal access to art supplies in lincoln.

programming to earn money

as a free resource to the community, it is imperative for art bus lnk to optimize a product offering in order to make money. we have created several events highlighting art bus lnk in order to appeal to all of the communities in lincoln while also creating opportunities to make money.

• free neighborhood painting sessions

• sip & paint classes for adults

• holiday giveaways with mentor sessions for young artists

• collaborations with local business and organizations who support nebraska’s youth

Social media marketing

the key to marketing art bus lnk has been utilizing social media to our benefit. we have created many campaigns to keep our audience engaged in what art bus lnk is involved in.

• black history month campaign - highlighting local artists

• art bus lnk’s seven days of giveaways - highlighting local businesses to connect them with young artists

• art bus mural hunt - highlighting local muralists