brand creation:
Mixer cocktails

why not create a canned cocktail people actually like?

For the people who want to go alcohol-free for the night, sub in their go-to liquor in a classic cocktail, or drink a fruity drink their friends will poke fun at, a Mixer offers the truest freedom to drink.

One size fits none!

In a world filled with hundreds of drinks on grocery store walls, ready-to-drink cocktails are sacrificing quality and adaptability for convenience.

no one wants a bad cocktail. So why do we keep buying them?

Since COVID, the interest in at-home bartending has skyrocketed. People want the ability to experiment with drinks and flavors on their own time and budget, and whether it’s taste preferences or health limitations, drinkers want the flexibility they can’t get at bars.

I tapped into six years of bartending experience to identify people’s alcohol needs and drinking behaviors, after confirming my thoughts with research on Mintel and MRI Simmons, I created the ultimate at-home cocktail/mocktail experience.

Bartender knows best.

A first of its kind in the ready-to-drink category.

I saw an opportunity for people to create their own perfect mix of alcohol and flavors in a freshly shaken or stirred drink.

Mixer:
the first premium ready-to-drink cocktail that puts your tastes first.

strategy:
a Mixer goes with your flow

— Cocktail with fresh ingredients and packaging that allows shaking and stirring before drinking.

— Separately packaged shots provide a choice to pick an alcohol base or enjoy a fresh mocktail.

— Judgement-free packaging. (men have order anxiety and won’t drink something “girly!”)