influencer marketing at opendorse

 

at opendorse, i had the opportunity to mix my passion for sports with my professional training in marketing. i spent a majority of my time switching between social and excel, and had the chance to connect some of the most famous athletes to companies.

 
 
this opendorse graphic shows that athletes dominate social influence in the sports marketing industry. with correct data and ad placement, social media continues to prove its importance to both company and influencer.

this opendorse graphic shows that athletes dominate social influence in the sports marketing industry. with correct data and ad placement, social media continues to prove its importance to both company and influencer.

athletes using our analytics were able to

monetize social media following
provide value to fans
grow following and advertising revenue

companies using our analytics were able to

gain access to influencers
control their online audience
access advertisement results

 
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my primary tasks

  • analyzing follower data on crowdtangle, julius, twitter analytics

  • collecting geographical and market influence data

  • selecting different groups of specific athletes who fit client advertising budgets and consumer segments

  • creating proposals presenting various advertising packages to client

my side hustles

  • cleaning the sales team’s data, analyzing and visualizing their Q2 efficiency for the sales VP

  • calculating and reporting company and industry statistics to the marketing team for their blog content

  • helping the office manager find new standing desks and order lunches every week