less is more. We need to do less.

Too often, people waste their time giving too much energy. Spending thousands on ads that won’t make a difference. Even offering too much to make money.

I call it “doing the most.”

It’s real, and I understand that it’s in our inherent nature to want to share what we do and share our thoughts with the world.

Very Important Point 3:
My hot take is that I don’t think people actually care about most things you have to say. They want you to help them, and they’ll give you bonus points if you entertain them.

Very Important Point 4:
People and brands who give a direct message do better! Let’s hone in on the important things and execute them 100/10. Let’s be clean and sharp and hit the bullseye with our work.