if it looks good, it’ll work out.

Since I was a kid in college, I’ve been the annoying one to stay up five hours to format something, check spacing, make sure something is designed nicely.

But here’s the DEAL. People want to see things that look good. Because it makes them think you know what you’re doing and makes them feel good too.

Very Important Point 9:
A concept I follow with clients. It doesn’t matter how big, small, premium, or cheap something is. If something looks good and put-together, it will be perceived better. It’s like a secret weapon. Have a crappy project without a solution? Make it look shiny — never fails.

Very Important Point 10:
This can be applied to things like dressing up to take an exam or work a busy bartending shift. Dress well, get treated well, do well.